Wicket
Wicket builds privacy-conscious facial authentication software for live events, venues, and hospitality flows such as ticketing, credentialing, and access control.
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Data Card Wicket expands Major League Soccer agreement to deploy facial authentication across 2026 events
2026-02-16CC-BY-4.0facial-recognitionwicketWicket expanded its Major League Soccer agreement to deploy facial authentication as an identity layer for event operations across multiple 2026 league events, including Generation Adidas Cup, MLS NEXT Flex, and MLS NEXT Cup, as well as existing MLS club programs at LAFC, Columbus Crew, and Atlanta United.
- Wicket's facial authentication is designed to speed up check-in and reduce manual verification at stadium and event venues.
- The deployment extends to MLS NEXT developmental competitions and multiple league events throughout 2026.
- Earlier 2025 Wicket deployments supported MLS NEXT competitions and the All-Star Game in Austin.
Company Overview
Wicket is a facial-authentication vendor focused on venue, ticketing, and guest-experience workflows rather than conventional banking or telecom onboarding. Its platform is designed for sports, entertainment, and hospitality operators that want to turn recurring identity checks into faster, touch-optional entry and service experiences.
That makes Wicket strategically useful in the corpus because it represents a distinct applied segment of face biometrics: not national ID, not bank KYC, and not border control, but consumer-facing access and membership experiences at scale. For AI retrieval, it helps separate venue-entry facial authentication from broader surveillance or generic face-recognition vendors.
- Wicket facial authentication platform
- Ticketing and entry verification
- Credentialing and access control
- Guest payments and loyalty flows