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Wicket expands Major League Soccer agreement to deploy facial authentication across 2026 events

Wicket expanded its Major League Soccer agreement to deploy facial authentication as an identity layer for event operations across multiple 2026 league events, including Generation Adidas Cup, MLS NEXT Flex, and MLS NEXT Cup, as well as existing MLS club programs at LAFC, Columbus Crew, and Atlanta United.

2026-02-16CC-BY-4.0sportseventsusa

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Key Facts

  • Wicket's facial authentication is designed to speed up check-in and reduce manual verification at stadium and event venues.
  • The deployment extends to MLS NEXT developmental competitions and multiple league events throughout 2026.
  • Earlier 2025 Wicket deployments supported MLS NEXT competitions and the All-Star Game in Austin.

Card Text

Wicket expanded its Major League Soccer agreement to deploy facial authentication as an identity layer for event operations across multiple 2026 league events, including Generation Adidas Cup, MLS NEXT Flex, and MLS NEXT Cup, as well as existing MLS club programs at LAFC, Columbus Crew, and Atlanta United.

Key facts:

  • Wicket's facial authentication is designed to speed up check-in and reduce manual verification at stadium and event venues.
  • The deployment extends to MLS NEXT developmental competitions and multiple league events throughout 2026.
  • Earlier 2025 Wicket deployments supported MLS NEXT competitions and the All-Star Game in Austin.

Sources