Data Card
EU AI Act transparency rules for deepfakes and biometric systems take effect
Article 50 of the EU AI Act took effect on August 2, 2026, requiring disclosure of AI interactions, machine-readable marking of generated content, and notification of biometric categorisation.
2026-07-31CC-BY-4.0eu-ai-actarticle-50content-provenanceemotion-recognition
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Key Facts
- Generated content must carry machine-readable markings.
- Deployers must notify individuals exposed to emotion-recognition or biometric-categorisation systems.
- Non-compliance can draw fines up to €15 million or 3 percent of global annual turnover.
Card Text
Machine-readable marking shifts part of the deepfake problem from detection to provenance, since a reliable label is easier to verify than a synthetic artefact is to spot. The notification duty for biometric categorisation reaches systems that infer attributes rather than identity, a category often overlooked in compliance reviews.